Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a web site is displayed in a search engine list (like Google), the more visitors it is expected to receive.
SEO considers how search engines work, what people search for, and which search terms (words) are typed. Optimizing a website may involve editing the content to increase its relevance to specific keywords. Promoting a site to increase the number of links, is another SEO tactic.
Effective search engine optimization may require changes to the HTML source code of a site and to the site content. SEO tactics should be incorporated into the website development and especially into the menus and navigation structure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Submit Your Site to Search Engines
Web search engines (like Google) automatically add new web sites to their search index every time they crawl the web.
If your web site is new and unknown, it may take some time before your site is "discovered".
Luckily most search engines invites you to submit your site: *
Open Directory: http://www.dmoz.org/help/submit.html
Normally you will have to enter the full URL of your site including the http:// prefix.
When you submit your site to a search engine, you only need to specify the top-level (home) page. You do not need to submit each page. The search engine will find the rest based on your links (keep your navigation menus tidy).
Sometimes you can also add keywords that describe the page, but don't expect these to affect how your site is ranked or listed.
Search engines indexes are updated on a regular basis. Changes to your site will be updated over time (monthly) and dead pages and links will disappear.
* Not all submitted URLs will be added, and you cannot predict or guarantee when or if your site will appear in a search result.
300 actuele SEO tips en technieken
Search Engine Land
SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads. ...
... HTML Code & Search Engine Success Factors
HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elements. Below are some of the most important HTML elements to achieve SEO success. ...
Ht: HTML Title Tag
Imagine that you wrote 100 different books but gave them all the same exact title. How would anyone understand that they are all about different topics? ...
Hd: The Meta Description Tag
The meta description tag, one of the oldest supported HTML elements, allows you to suggest how you'd like your pages to be described in search listings. If the HTML title is the equivalent to a book title, the meta description is like the blurb on the back describing the book. ...
Hh: Header Tags
See the headline up at the top of this page? Behind the scenes HTML code is used to make that a header tag. In this case, an H1 tag. ...
Hs: Structured Data
What if you could tell search engines what your content was about in their own "language"? Behind the scenes, sites can use specific mark-up (code) that make it easy for search engines to understand the details of the page content and structure. ...